willingness to pay

  1. Home
  2. top of the aat hierarchies
  3. Associated Concepts Facet
  4. Associated Concepts (hierarchy name)
  5. functional concepts (general)
  6. willingness to pay
Scope note
In pricing studies, largest amount of money that a defined number of consumers is prepared to pay for a product or service.
willingness to pay
Accepted term: 18-Nov-2024