service marks

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  8. [documents by function]
  9. [identifying markings and symbols]
  10. service marks
Scope note
Names, symbols, or devices used in the sale and advertising of services, usually registered with a governmental agency to assure exclusivity of use. For registered symbols or devices used to identify products use "trademarks." For specific graphic images derived from service marks, use "logotypes" or "logos."
service marks
Accepted term: 20-May-2024