point-of-purchase displays

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  2. top of the aat hierarchies
  3. Objects Facet
  4. Visual and Verbal Communication (hierarchy name)
  5. Information Forms (hierarchy name)
  6. information forms (objects)
  7. information artifacts
  8. [information artifacts by function]
  9. [declaratory and advertising artifacts]
  10. point-of-purchase displays
Scope note
Promotional material located in, at, or on retail establishments that is provided by the manufacturer or their agent.
point-of-purchase displays
Accepted term: 18-Nov-2024