communication design

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Scope note
Discipline that focuses on the presentation of information using visual and written elements. Communication design is a broad concept covering various disciplines, such as advertising, branding, web design, user interface design, information design, and social media. Communication designers focus on the strategy, content, and context of their messages, and how they can influence the behavior, attitude, and perception of their audience. Communication design uses research, analysis, storytelling, and user testing to create effective and engaging visual solutions that meet the needs and goals of clients and users.
communication design
Accepted term: 05-Jan-2026