<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/xml/zthes-05.dtd">  <Zthes><term><termId>31430714</termId><termName>advertising media</termName><termType>PT</termType><termNote><![CDATA[ Mass communication materials or means that call public attention to a product, service, or event and to elicit a specific response, particularly to acquire, use, or participate in the product, service, or event that is being advertised. ]]></termNote><termCreatedDate>2026-03-30 20:47:50</termCreatedDate><relation><relationType>UF</relationType><termId>31483725</termId><termName>media, advertising</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>31359891</termId><termName>declaratory and advertising artifacts</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31401063</termId><termName>advertising cards</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31306220</termId><termName>premiums</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31401087</termId><termName>promotional materials</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31430736</termId><termName>print advertisements</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31430740</termId><termName>promotional banners</termName><termType>PT</termType></relation></term>  </Zthes>