Hierarchy classification:

1. top of the aat hierarchies
2. Activities Facet
3. Disciplines (hierarchy name)
4. disciplines (concept)
5. social sciences
6. communications (discipline)

Narrower term/s

• advertising functions [NP][+]
  • print advertising
  • broadcast advertising
  • outdoor advertising
  • transit advertising

Anotations

Scope note:

Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media.