Hierarchy classification:

1. top of the aat hierarchies
2. Activities Facet
3. Functions (hierarchy name)
4. functions (activities)
5. [functions by general context]
6. development (function)

Anotations

Scope note:

Series of steps that includes the conceptualization, design, development and marketing of newly created goods or services. This may concern tangible objects, but also a computer program or financial services. The goal from a business perspective is to cultivate, maintain, and increase a company's market share by meeting consumer demand. From the customer's point of view, the idea is to guarantee the quality of the product or service.