<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
mads.xsd"><authority><topic authority="http://AATesaurus.cultura.gencat.cat/aat/getty_en">U-matic (TM)</topic></authority><related type="other"><topic>videocassettes</topic></related><related type="broader"><topic>brand name objects</topic></related><variant type="other"><topic>U-Matic (TM)</topic></variant> <note xml:lang="en"><![CDATA[ Proprietary name for an analog videocassette format developed by Sony in 1969, using 3/4" tape with a running speed of 3.75 inches per second. The format was popular in semi-professional industrial, educational and broadcast contexts from the 1970s until the advent of digital video technology. ]]></note></mads>