<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
mads.xsd"><authority><topic authority="http://AATesaurus.cultura.gencat.cat/aat/getty_en">advertising</topic></authority><related type="narrower"><topic>advertising functions</topic></related><related type="other"><topic>advertisers</topic></related><related type="other"><topic>advertising art</topic></related><related type="broader"><topic>communications</topic></related> <note xml:lang="en"><![CDATA[ Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media. ]]></note></mads>