<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
mads.xsd"><authority><topic authority="http://AATesaurus.cultura.gencat.cat/aat/getty_en">promotional materials</topic></authority><related type="narrower"><topic>promotional balloons</topic></related><related type="narrower"><topic>promotional banners</topic></related><related type="narrower"><topic>promotional buttons</topic></related><related type="narrower"><topic>promotional flags</topic></related><related type="narrower"><topic>promotional novelties</topic></related><related type="narrower"><topic>promotional pennants</topic></related><related type="narrower"><topic>promotional pins</topic></related><related type="narrower"><topic>promotional ribbons</topic></related><related type="broader"><topic>advertising media</topic></related><variant type="other"><topic>materials, promotional</topic></variant><variant type="other"><topic>objects, promotional</topic></variant><variant type="other"><topic>promotional objects</topic></variant> <note xml:lang="en"><![CDATA[ Printed matter or objects devised to advertise or promote products, causes, or other concerns, especially those items given away to prospective consumers, clients, or contributors. Not used with reference to items produced before the late 19th century. ]]></note></mads>