<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
mads.xsd"><authority><topic authority="http://AATesaurus.cultura.gencat.cat/aat/getty_en">advertising media</topic></authority><related type="narrower"><topic>advertising cards</topic></related><related type="narrower"><topic>premiums</topic></related><related type="narrower"><topic>promotional materials</topic></related><related type="narrower"><topic>print advertisements</topic></related><related type="narrower"><topic>promotional banners</topic></related><related type="broader"><topic>declaratory and advertising artifacts</topic></related><variant type="other"><topic>media, advertising</topic></variant> <note xml:lang="en"><![CDATA[ Mass communication materials or means that call public attention to a product, service, or event and to elicit a specific response, particularly to acquire, use, or participate in the product, service, or event that is being advertised. ]]></note></mads>