<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
mads.xsd"><authority><topic authority="http://AATesaurus.cultura.gencat.cat/aat/getty_en">product development</topic></authority><related type="broader"><topic>development</topic></related> <note xml:lang="en"><![CDATA[ Series of steps that includes the conceptualization, design, development and marketing of newly created goods or services. This may concern tangible objects, but also a computer program or financial services. The goal from a business perspective is to cultivate, maintain, and increase a company's market share by meeting consumer demand. From the customer's point of view, the idea is to guarantee the quality of the product or service. ]]></note></mads>