<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
mads.xsd"><authority><topic authority="http://AATesaurus.cultura.gencat.cat/aat/getty_en">product management</topic></authority><related type="broader"><topic>management</topic></related> <note xml:lang="en"><![CDATA[ Business process of planning, developing, launching and managing a product or service. It covers the entire life cycle of a product, from conception to development and marketing. An important goal of product managment is ensuring that a product meets the needs of its target market and contributes to business strategy. The product manager manages a product or products through all phases of the product life cycle. ]]></note></mads>