<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/xml/zthes-05.dtd">  <Zthes><term><termId>31297912</termId><termName>willingness to pay</termName><termType>PT</termType><termNote><![CDATA[ In pricing studies, largest amount of money that a defined number of consumers is prepared to pay for a product or service. ]]></termNote><termCreatedDate>2026-03-30 20:19:50</termCreatedDate><relation><relationType>UF</relationType><termId>31297913</termId><termName>WTP</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>31297914</termId><termName>pay, willingness to</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>31297915</termId><termName>willingness-to-pay</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>31296891</termId><termName>functional concepts</termName><termType>PT</termType></relation></term>  </Zthes>