<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/xml/zthes-05.dtd">  <Zthes><term><termId>31318886</termId><termName>advertising functions</termName><termType>PT</termType><termNote><![CDATA[ Describes activities conducted to advertise across platforms and spaces. ]]></termNote><termCreatedDate>2026-03-30 20:25:54</termCreatedDate><relation><relationType>UF</relationType><termId>31318887</termId><termName>advertising function</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>31318888</termId><termName>functions, advertising</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>31305302</termId><termName>communication functions</termName><termType>PT</termType></relation><relation><relationType>BT</relationType><termId>31318337</termId><termName>advertising</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31342533</termId><termName>print advertising</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31342535</termId><termName>broadcast advertising</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31342537</termId><termName>outdoor advertising</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31342539</termId><termName>transit advertising</termName><termType>PT</termType></relation></term>  </Zthes>