<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/xml/zthes-05.dtd">  <Zthes><term><termId>31482631</termId><termName>product development</termName><termType>PT</termType><termNote><![CDATA[ Series of steps that includes the conceptualization, design, development and marketing of newly created goods or services. This may concern tangible objects, but also a computer program or financial services. The goal from a business perspective is to cultivate, maintain, and increase a company's market share by meeting consumer demand. From the customer's point of view, the idea is to guarantee the quality of the product or service. ]]></termNote><termCreatedDate>2026-03-30 20:25:49</termCreatedDate><relation><relationType>BT</relationType><termId>31305292</termId><termName>development</termName><termType>PT</termType></relation></term>  </Zthes>