Hierarchy classification:

1. top of the aat hierarchies
2. Activities Facet
3. Disciplines (hierarchy name)
4. disciplines (concept)
5. social sciences

Narrower term/s

• advertising[+]
  • advertising functions [NP] [+]
    • print advertising
    • broadcast advertising
    • outdoor advertising
    • transit advertising
• broadcasting
• journalism[+]
  • photojournalism (discipline)
  • pictorial journalism (discipline)
• telecommunications[+]
  • telematics
• public relations
• visual communication

Anotations

Scope note:

Science and technology of the transmission and reception of information, between or among small or large groups of people, other living beings, or machines, including the study of signs and symbols in vocal, pictorial, gestural, and digital languages, of behavior and interaction through messages, and of large-scale institutions and systems. For the function of conveying awareness, knowledge, or information to others, use "communication (function)."