Hierarchy classification:

1. top of the aat hierarchies
2. Objects Facet
3. Visual and Verbal Communication (hierarchy name)
4. Information Forms (hierarchy name)
5. information forms (objects)
6. information artifacts
7. [information artifacts by function]
8. [declaratory and advertising artifacts]
9. signs (declatory or advertising artifacts)
10. [signs by function]
11. identification signs
12. shop signs
13. trade symbols

Anotations

Scope note:

Traditional signs displayed by Japanese merchants from the 17th-20th centuries to call attention to their shops and that graphically depict the products or services offered within. These are created from a variety of materials including wood, bamboo, iron, paper, fabric, or stone, and sometimes rely on visual puns.