Hierarchy classification:

1. top of the aat hierarchies
2. Activities Facet
3. Functions (hierarchy name)
4. functions (activities)
5. [functions by general context]
6. organizational functions
7. management

Anotations

Scope note:

Business process of planning, developing, launching and managing a product or service. It covers the entire life cycle of a product, from conception to development and marketing. An important goal of product managment is ensuring that a product meets the needs of its target market and contributes to business strategy. The product manager manages a product or products through all phases of the product life cycle.